The Team2020-02-16T23:16:04+00:00


Our mission is to empower individuals and influence decision-makers to make changes to stop reckless consumerism which is damaging our planet and our future.

Pat Smith
Pat SmithCampaign Leader
Final Straw Cornwall was the brainchild of Cornwall resident, businesswoman and environmentalist Pat Smith. The Final Straw Cornwall was launched in the summer of 2017 with the support of James Neale of Idenna Creative. Pat explains her passion for the cause and the sense of responsibility she feels.

“I founded the Final Straw to try and raise awareness of the catastrophic damage we are doing to our oceans from our casual consumption of single use plastics. I feel I have a responsibility to my children and grandchildren to do something about it.”

Pat is acutely aware that it is her generation that has created most of the 88 billion tonnes of plastic produced since 1948 and still existing on the Earth today.

James Neale - Idenna
James Neale - Idenna Co-Founder
It’s Idenna’s business to tell meaningful stories – and they don’t get much more meaningful than the environmental future of the planet. When James Neale, Creative Director at Idenna, learned of businesswoman and environmentalist Pat Smith’s drive to reduce the amount of single-use plastic pollution for the sake of her children and grandchildren, he instantly saw that through innovative storytelling, Idenna not only could, but should support an important – and unusual – environmental campaign.

In James’ words, “I thought hey, straws; we can definitely do something about that!” – and thus, The Final Straw Cornwall campaign was born. As a creative Cornish business, Idenna’s goals are to leave the world a better place, so the team are delighted to be using their skills to make a meaningful change for Cornwall that is sparking broader awareness and engagement with the main issue facing our planet.

Nic Sherriff - Self Employed
Nic Sherriff - Self EmployedSocial Media Management & General Organiser Extraordinaire
I am a passionate environmentalist and so I leapt at the chance to work with Pat on Final Straw Cornwall. I have been regularly going to the beach and filling a bin bag with the plastic and polystyrene I have picked up and I also regularly litter pick in my local area.

It sickens me that the waste we produce is causing so much destruction to the sea and it’s inhabitants. I want to do all I can to tackle pollution and try and stop the waste being produced in the first place. The easiest place to start is with the suppliers of plastic and the supermarkets and so that is why the Final Straw Cornwall is such a fantastic cause – as well as growing support from the public, we are able to engage with the local business community and help them on the path to plastic free alternatives.

Gemma Turner - Springer Marketing
Gemma Turner - Springer MarketingDigital Marketing & Environmental Campaigner
Gemma has been volunteering with Final Straw Cornwall since Feb 2017, managing the social media accounts and re-designing the Final Straw website. She is a passionate environmental campaigner, also recently becoming the new Co-Ordinator of Plastic Free Newquay.

“We all have a personal responsibility to our planet and for our own actions and consumption. I strongly believe we can all make positive changes and that each individual action counts!”

Viki Carpenter - Gloss Media
Viki Carpenter - Gloss MediaPR
Gloss is an award-winning marketing agency founded by experienced journalists, Adam and Victoria Carpenter. We love getting to know the heart of the businesses and organisations we work with. We passionately believe that the stories, images and campaigns we produce can help business and charities thrive.

Most importantly, we really care about who we work with. That’s why we love working with The Final Straw Cornwall – because it makes a positive difference for future generations.

Matt Hocking - LEAP Design for Change
Matt Hocking - LEAP Design for ChangeCreative Doer
Creativity, change making, social and environmental innovation through design. Mentoring, thought leadership, ideation, connecting, getting the job done, B Corporation Champion, B Leader, creative sustainability consultant, Cafe Disruptif advisor, board member of Final Straw, Founder/director Goodfest.
Manda Brookman - Cafe Disruptif
Manda Brookman - Cafe DisruptifCampaign Motivator & All-Round Font of Knowledge
As always at times of deep challenge I find myself drawn to lean on the fire lit in my belly by our counter-cultural, courgageous, gorgeous, creative spirits as a species. And I, as a mum, a woman, an activist, an environmentalist, a community economist, a rager at social injustice is here to motivate, support and take action for the greater good.
Oliver Baines
Oliver BainesTreasurer & Environmentalist
Amazing communities and campaigns are what helps to make Cornwall such a brilliant place to live. I’m also an environmentalist, part-time farmer, I grow veggies and keep bees. In the past I had my own business and am currently a member of an energy partnership. I worry about our future in Cornwall and how we can ready ourselves for some hard challenges; and want to be sure that through the Foundation we can keep our communities buzzing and those who need help feeling supported.
James Strawbridge
James StrawbridgeAward winning Chef & Sustainable Lifestyle Guru
James Strawbridge is an award-winning development chef and smoked food expert. He has written several cookbooks on artisan skills over the last decade and has presented several TV cookery shows with his father Dick Strawbridge. James’ culinary development agency works with exciting food brands, international clients and major retailers as well as local artisan food suppliers in the South West.

The environment is deeply important to James and he is really proud to be involved with the Final Straw. This year James is also writing a revised edition of ‘Practical Self Sufficiency: the Complete Guide to Sustainable Living’ where he will be encouraging a plastic free lifestyle.

Ellie Jackson
Ellie JacksonAuthor & Environmentalist
Ellie Jackson is an important volunteer and partner for the Final Straw Cornwall and as a mother of four young children she has written a series of books to help educate other children and families about the impact of plastics on ocean ecosystems.
Ellie lives by the sea in Looe, Cornwall, and wrote her first book after living on Magnetic Island in the Great Barrier Reef in Australia, during which time, she and her young family saw a turtle called Duffy being released back into the ocean after a year of treatment for ingesting plastic. “My children and I were transfixed by the sight of this beautiful creature being set free, and subsequently visited a turtle hospital on the mainland to find out more. Once my children had made the link between plastics and turtles they were obsessed with clearing litter from beaches so that they could help protect turtles and other sea life.”
Emma Sixton
Emma Sixton
Final Straw is delighted to have Emma Sixton co-founder of Sam’s of Cornwall on our board. Sam’s is a family operated business that has now reached the landmark milestone of 25 years and is one of the county’s most loved restaurant brands. A proud ambassador of local produce and promoter of all that the Cornish Larder can and does provide.
Tor Amran - Cornish Food Box Company
Tor Amran - Cornish Food Box CompanyVolunteer & Environmentalist
Working in partnership with more than 200 small Cornish farmers, food producers and local businesses we are proud to be supporting our rural economy and local fair trade! We are always keen to work with other small independent businesses and support environmental campaigns such as Final Straw Cornwall.
Anette Drevsen
Anette DrevsenVolunteer Co-Ordinator & Environmentalist
Anette has recently become the Final Straw Volunteer Co-Ordinator and is a passionate environmentalist.
Wendy Tubb
Wendy TubbFinal Straw Administrator
Wendy is Final Straw Cornwall’s secret weapon and angel. She collates all the businesses that have joined, manages the database, collects all the business bios and sends out all the Final Straw Cornwall stickers to the businesses who have joined.

As a founder member of the Richard III Society, (Devon and Cornwall branch), travelling, learning Spanish and researching Family History, I led a fairly busy life. But after retiring, and looking for some kind of ‘hobby’, I met the amazing Pat Smith, whose enthusiasm, and drive to halt this ‘plague of plastic’, really opened my eyes to the terrible damage being done to our environment.

Being able to complete some tasks to ‘help out’ for Final Straw Cornwall, is my small contribution to a huge problem, aided and abetted by my very patient husband, Roger! Between us all, we will, hopefully, make a difference!

Latest News & Events

Keep connected with us to see what’s happening at Final Straw Cornwall HQ, what events we have coming up and what our very own Pat Smith has been up to!


What's going on in the world of plastic pollution?



We can often be found at events around Cornwall. Check out where we will be...


Pat's Blog

What has Pat been up to recently?!

Pat has been incredibly active with beach cleans, Final Straw talks and litter picks.

Trusted Partners

There is strength in numbers and there are many other closely aligned organisations and campaigns working tirelessly to make a better world and supporting Final Straw Cornwall, so collaboration is a huge part of reaching our main goal. Thank you to you all!

Help Us Make Cornwall Plastic Straw Free

If you have any questions for the Final Straw Cornwall team, please contact us.