It’s Idenna’s business to tell meaningful stories – and they don’t get much more meaningful than the environmental future of the planet. When James Neale, Creative Director at Idenna, learned of businesswoman and environmentalist Pat Smith’s drive to reduce the amount of single-use plastic pollution for the sake of her children and grandchildren, he instantly saw that through innovative storytelling, Idenna not only could, but should support an important – and unusual – environmental campaign.

In James’ words, “I thought hey, straws; we can definitely do something about that!” – and thus, The Final Straw Cornwall campaign was born. As a creative Cornish business, Idenna’s goals are to leave the world a better place, so the team are delighted to be using their skills to make a meaningful change for Cornwall that is sparking broader awareness and engagement with the main issue facing our planet.

Ellie Jackson is an important volunteer and partner for the Final Straw Cornwall and as a mother of four young children she has written a series of books to help educate other children and families about the impact of plastics on ocean ecosystems.
Ellie lives by the sea in Looe, Cornwall, and wrote her first book after living on Magnetic Island in the Great Barrier Reef in Australia, during which time, she and her young family saw a turtle called Duffy being released back into the ocean after a year of treatment for ingesting plastic. “My children and I were transfixed by the sight of this beautiful creature being set free, and subsequently visited a turtle hospital on the mainland to find out more. Once my children had made the link between plastics and turtles they were obsessed with clearing litter from beaches so that they could help protect turtles and other sea life.”

Working in partnership with more than 200 small Cornish farmers, food producers and local businesses we are proud to be supporting our rural economy and local fair trade! We are always keen to work with other small independent businesses and support environmental campaigns such as Final Straw Cornwall.

Wendy is Final Straw Cornwall’s secret weapon and angel. She collates all the businesses that have joined, manages the database, collects all the business bios and sends out all the Final Straw Cornwall stickers to the businesses who have joined.

As a founder member of the Richard III Society, (Devon and Cornwall branch), travelling, learning Spanish and researching Family History, I led a fairly busy life. But after retiring, and looking for some kind of ‘hobby’, I met the amazing Pat Smith, whose enthusiasm, and drive to halt this ‘plague of plastic’, really opened my eyes to the terrible damage being done to our environment.

Being able to complete some tasks to ‘help out’ for Final Straw Cornwall, is my small contribution to a huge problem, aided and abetted by my very patient husband, Roger! Between us all, we will, hopefully, make a difference!